You can benefit from Arteka's marketing consultancy either by engaging us to undertake some aspect of your marketing planning process or simply to facilitate the process.

Our expertise can be used for any aspect of the marketing planning process wherever you need additional input. We can provide consultancy from a few days to assignments of a few weeks duration.

In today's business world, every organisation needs to have a marketing orientation. Long-term profitability results from providing greater perceived value to your customers than is offered by your competition. This edge can often be developed into tangible points of differentiation.

Organisations that have a marketing orientation – rather than a product orientation – understand their target market better, are more in tune with their own strengths and their weaknesses, as perceived by the customers.

Ongoing success comes from integrating marketing activities with the whole business and attending to something called “added value”. In their book “The Discipline of Market Leaders”, Michael Treacy & Fred Wiersema identified the three value disciplines that lead to success.

The value disciplines are Operational Excellence, Product Leadership and Customer Intimacy. All leaders are good in all three, but are excellent in one. The choice of value discipline you will pursue is something that shapes every subsequent plan and decision you will take.

Most smaller companies don't have a clear view of these value disciplines nor do they focus their actions to excel in one of the dimensions. You can add real clarity in this area by engaging Arteka to guide you in getting the correct focus on the value disciplines. By producing an Action Plan that builds value through the linked efforts of the whole organisation, you can evolve to excel in your chosen value discipline.

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