The secret ingredient that will turn your marketing activities into success is Marketing Planning. Few organisations, other than the biggest players, in the ICT arena can claim to give enough attention to this aspect of their marketing.

Marketing is much more than having a glossy brochure and a website and hoping that a few adverts will have people clamouring to buy from you.

Your marketing planning process should address 5 questions, namely

• Where are we now?
• Where do we want to be?
• What ways might we get there?
• Which one way is best?
• How will we know when we have reached our destination?

Some of the ways in which Arteka can help you answer these questions include:

• Performing a Marketing Audit
• Assisting with Competitive Analysis
• Undertaking a detailed SWOT analysis
• Defining a Market Segmentation strategy
• Assessing value disciplines
• Assisting with Positioning and Differentiation
• Defining a Customer Focussed Strategy
• Auditing and refining the Marketing Mix

For those organisations that provide services rather than tangible products, it is important to remember that positioning and branding are far more important for services than products. So, whether you are looking for assistance with strategic marketing issues or copy-writing for a new brochure or advertisement then contact us for a no obligation discussion.

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